The cartoon, called The Real Ghostbusters to avoid confusion with an unrelated Filmation property called Ghost Busters that involved a gorilla named Tracy, ran from 1986 to 1992.įor reference: the first Ghostbusters movie was released in 1984. The press release for the re-released Ecto Cooler states the beverage was available through 2001. The drink was sold long after the movies had come and gone, and for around a decade after the cartoon ceased production. The most successful spin-off of the Ghostbusters property may not have been any piece of media it might have been a juice box with Slimer on the front. More coming soon to a store near you.Īnd it was chased with incredible devotion after it was removed from the shelves. There has long been a strong secondary market for anything related to Ecto Cooler, from bootleg T-shirts to actual containers of the stuff kept long past their expiration dates. The pop culture site X-Entertainment released an oddly riveting account of trying to figure out if the drink was still being sold under a different name. It was, and that name was Shoutin' Orange Tangergreen. "If you can find Shoutin' Orange Tangergreen Hi-C, without the "no stain" label, you have found Ecto Cooler. The road to these findings has been long, sometimes arduous, and full of trips to the grocery store. Which is why I found myself at my local grocery store on a Tuesday morning, arguing that the release date was yesterday, so why didn't they have any of the drink on store shelves yet? So Ecto Cooler, if you're a certain breed of fan, was a really big deal. "Availability is messy today," the Facebook page for the group Resurrect Ecto Cooler stated, " probably why Coke buried the release date in the original announcement of Ecto Cooler's return (though we had to tout it on this fan page, making for a bit of a fervor today!)" It's not a reboot with a slightly different flavor. Most grocery stores aren't equipped for this kind of launch. This isn't a video game or a movie, after all. "There just aren't channels for timed brick and mortar releases of juice," the post continued. "When is there hype in the juice aisle? What grocer would foresee this? Never and few. Luckily Coke says they've got loads in the warehouse, waiting to be ordered. That's where you come in, if you want boxes, call your grocer and tell them what they're missing. Coke can't just send product, they have to want it. After the reboot didn't quite connect with the masses, Ector Cooler was formally retired from the market.So yeah, people are getting surgical about this stuff. However, even when Ecto Cooler made a return to store shelves in 2016 as a promotion for the female Ghostbusters reboot, the packaging was not allowed to feature Slimer anymore, due to advertising restrictions meant to protect children. The Ghostbusters connection was severed in 1997 and Minute Maid re-branded the drink as "Shoutin' Orange Tangergreen" in 2001, then "Crazy Citrus Cooler" in 2006, before discontinuing it in 2007. It became a major breakout hit for Hi-C and ran for ten years after the Ghostbusters cartoon ended in 1991. Ecto Cooler was part of the visual display - and fans are thrilled to see the classic design for the drink making a re-appearance!Įcto Cooler started in the 1960s as Hi-C's "Citrus Cooler" until being rebranded in '87 as a promotional drink for The Real Ghostbusters tie-in cartoon series. Rappaport) who posted a picture from one of the film's big advertisement displays with smart-screen company Firefly, which went up in NYC and LA this weekend. As you can see above, the only reason that we even know that Hi-C Ecto Cooler is involved with Ghostbusters: Afterlife thanks to an Instagram user ( S.
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